Every company and every person has the ability to be a positive impact. Change the "how" and change the world.

POSITIVE MISSION  Use net-positive innovation to do things right — design, develop, deliver and promote amazing products and brands in a way that is profitable to business while having a positive impact on the planet and its inhabitants

POSITIVE COMMITMENT Every project we work on will be infused with positive intention. We work with progressive companies who embrace their roles in combatting the world’s biggest problems like climate change, resource and waste reduction, societal inequities, global health and the need for collaboration, empathy and creative expression within our day-to-day culture. Every company and every person has the ability to improve the planet. We partner with our clients to help them deliver a positive impact from within their own business mission.


Circularity & Sustainability
Positive Impact Workshops
Product Innovation
Supply Chain Management
Impact Branding
Graphic Design
Leadership through Creativity
Social Impact Design
Idea Generation
Launch Planning
Global Manufacturing Strategy
New Materials Sourcing
Purpose-to-Profit Alignment


We call our secret sauce Inventive Culture. Built upon powerful theories including Open Source, Starfish Organization, Design Synectics, Living Systems, Biomimicry, Network Chaos, etc, and combining them with hard core Manufacturing Engineering and Design Intent, we have created a mix of skills and processes that breeds innovation.

COLLABORATE: Our design process includes learning with experts and specialists, and designing with production in mind. A broad and diverse network enables unexpected and exciting things to happen.

INNOVATE: With strategy, design and engineering as equal drivers, we create results that are ground breaking, market-driven, and efficient to produce.

PRODUCE: We work regularly with manufacturers around the world, in touch with the latest materials and processes so that the finished product exceeds the client and consumer needs and is made efficiently, ethically and with a mind towards sustainability.

Meet the Team

ALY KHALIFA :: innovation director

Aly is the rare breed of designer and engineer in one. He can dream big while still understanding that little thing called reality. Aly has a passion for sustainable design and manufacturing, and base-of-pyramid  projects. His knowledge is extensive in design for disassembly, manufacturing and sourcing, invention strategy, creative process and launch strategy. He is also recognized globally as an expert to call upon for sustainable projects involving recycled and ocean plastics.

BETH KHALIFA :: creative director

Beth sets creative direction and launch strategy for brands and products. She develops the brand tone, visual and content messaging with a researched understanding of the target customer and goals of the business. She finds the “good” in every company and magnifies it. Her passion is creative empowerment and she enjoys helping companies develop a culture and space to nurture creativity and collaboration. 

KARIM KHALIFA :: innovation consultant

Karim has spent his career in the design and construction world, most recently as the Director – Innovation Specialist for Buildings at Google and Sidewalk Labs. He has also led the global hotel innovation and design team at Marriott, where he launched the company’s first innovation lab/collaborative design space (The Underground). While at Marriott, he also led the LEED Volume Build program for hotels and launched Marriott’s global modular construction initiative.

Local + Global

The Positive mission is built upon a Local+Global perspective. We bloom where we are planted, being inspired by our local community and being involved in its evolution. We also find inspiration and unique skills from traveling and participating around the world. We have significant ties to Asia in the manufacturing and product development arenas, and have worked with designers throughout the US, Europe, Asia and Australia.

The Positive team works on design innovation and brand impact projects,  infusing our work with circularity strategy, sustainable manufacturing, fair trade, social equity and collaborative culture. 



Our Guides and Inspirational Resources

Positive Impact is our intention, but to get there, we are in a constant state of learning and discovery. We collaborate with experts in many disciplines, and learn from the roadmaps and resources these experts have already created. We take accountability for our role in what the future holds and commit to having a positive impact on that future. Here are some of the philosophies and guidelines we strive to adhere to: 

United Nations Sustainable Development Goals

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future.

Cradle to Cradle Certification

“Cradle to Cradle certification provides a framework for product optimization based on the principles of designing with safe and healthy materials, using clean renewable energy and water, celebrating diversity, and eliminating the concept of waste.”

– William McDonough

We Are Community Builders

Over the past 20 years we have launched many community efforts to generate positive change. These cover a wide variety of creative conferences and festivals to highlight local talent, as well as efforts to build collaboration, visibility and influence of the creative eco-system within our city and state.


  • SPARKcon
  • Kirby Derby Day
  • Maximus Circus
  • Keep A Breast Raleigh




This list comprises both active and previous roles.