MAKE IT RIGHT

We help brands and companies meet their innovation goals while being positive change influencers at the same time.

Focus Areas

BRANDING & GRAPHIC DESIGN

Since 1995 we have been developing brands, providing a powerful and consistent suite of marketing materials, and helping clients tell meaningful stories. We work with all kinds of companies, consumer-driven, b2b, non-profit, established and startup. We strategize and hone your message and your visual identity to support your business mission and inspire and motivate your customers to action, and we develop campaigns, online and print marketing materials to support your direction.

logo and identity | web & e-commerce |  print & brochures | presentation templates | packaging | event & conference booth | signage | advertising | launch strategy | brand guidelines

PRODUCT INNOVATION

Since our beginning in 1995, we have worked with clients to to develop innovative products. With design and engineering as equal drivers, we create results that are ground-breaking, market-driven, and efficient to produce. Our methodology yields real world results, not just pretty pictures. We work regularly with manufacturers around the world, in touch with the latest materials and processes so that the finished product exceeds the client and consumer needs and is made efficiently, ethically and with a mind towards sustainability.

hard goods | soft goods | ocean plastic products | base-of-pyramid | sporting goods accessories | eyewear | footwear | manufacturing systems |

PURPOSE-TO-PROFIT ALIGNMENT

Why are you here? It’s a big question. Most companies know the big meta reason they are in business in the first place, but that reason often comes into conflict with the bottom line, especially after finding success and achieving growth. We can help bring the two goals of purpose and profit back together again. Using our years of experience in brand messaging, marketing and product development, we can forge a path that enables you to make a positive impact within your business while finding innovation and efficiencies in production at the same time. And we find ways of telling your stories so you can celebrate your efforts with your customers and propel them to action too.

POSITIVE IMPACT WORKSHOPS

Most brands and designers WANT to be more positive, sustainable, and socially equitable, but it often seems like an impossible task within the existing cost structures, product development timelines, and manufacturing knowledge and approaches. We develop and facilitate workshops and ideation sessions to help companies find new lasting pathways within their business goals to create positive impact. Inspired by multiple methodologies such as the UN Sustainable Development Goals, Cradle-to-Cradle Design, Carbon and Plastic credits and our own years of experience designing with both large established companies and small startups, we can customize a workshop that will break new ground.

CREATIVITY & COLLABORATION

Delivering positive impact can happen in many ways. Much of what we do with clients centers around social impact efforts and/or sustainability. We are also big believers in nurturing self-fulfillment and joy, and the idea that happy people make for a happy healthy planet. We work with clients who believe in the art of collaboration, who foster and support empathy towards others, and who enable the freedom of creative expression within our day-to-day culture. We design festivals and events, celebrate workplaces and people, and develop messaging and informational pieces to promote these projects and inspire those who are involved.

CIRCULARITY ROADMAP

We work with clients to make real positive impact on our environment. It is crucial to map out intention at the beginning, as the decisions made in the design phase affect most of a product’s environmental impact. This roadmap makes everything else in the project happen more efficiently. If we know our goals in the beginning, we can design for them from the start rather than having to settle for less or reconfigure things midstream. 

design out waste and pollution | commit to sustainable materials | avoid non-renewables | design for disassembly | keep materials in use | return valuable nutrients to soil.

SUPPLY CHAIN & NEW MATERIALS

We help our clients find innovative, sustainable materials and the right partners to work with them for the most sustainable and ethical result. We ensure each link of the chain is working towards the same sustainable goals we are. We can look at everything from product design and development, to materials, manufacturing, packaging, transportation, warehousing, distribution, consumption, return and disposal. Optimizing the materials and supply chain reduces a company’s carbon footprint and builds efficiencies into operations to achieve cost savings, increase profitability, and have lasting positive impact.

environmental stewardship | resource conservation | carbon footprint reduction | chain of custody transparency | ethical workplace

GLOBAL PRODUCTION STRATEGY

The strategy of manufacturing something can have as much positive (or negative!) impact as the materials and design of the product. Most of our client work is based on a long term relationship, so the manufacturing strategy is developed as a piece of the larger product development plan. We work with manufacturers globally and have deep experience and relationships with factories in China. This depth enables us to design and develop the final files to the capabilities of the factory. We often get the factory involved early in the process, especially for more innovative projects, to ensure we have a partner who is willing to try new processes and work with new materials with us.